Content Writer Resume Keywords That Get Matched

Core Content Writer keywords

Cover the terms below that you genuinely have. Each should appear in two or three places: your skills section, at least one bullet point, and — for the most important five — your summary.

Tools and platform keywords

Requisitions frequently filter on specific product names rather than categories, so write the tool rather than the category where you have used it.

Certification keywords

Where a certification is a hard requirement, its absence is disqualifying regardless of experience. Write the full name and the acronym so both forms are searchable.

The search a recruiter actually runs

Recruiters rarely browse an applicant tracking system — they query it. A boolean search for a Content Writer usually looks close to this, and if your resume does not satisfy it you are not rejected so much as never returned:

("Content Writer" OR "Writer")
AND ("Content Marketing" AND "Copywriting" AND "SEO")
AND ("Editing" OR "Keyword Research" OR "Content Strategy" OR "WordPress" OR "Google Docs")
AND ("HubSpot Content Marketing Certification")

The AND group is the part that filters. Terms joined by OR are interchangeable, which is why writing only one form of a term can cost you the match.

Write both forms of these terms

A parser indexes the characters you wrote, not the concept behind them. Where a Content Writer skill has more than one common spelling, a search for one form will not return the other — so use the full name once and the short form once.

Copy this keyword list

Paste it somewhere, delete everything you cannot genuinely claim, and use what remains as your skills section starting point.

Content Marketing, Copywriting, SEO, Editing, Keyword Research, Content Strategy, Storytelling, Research, Cms, Style Guides, Wordpress, Google Docs, Semrush, Grammarly, Notion